· OUR STORY ·
Hair design in Nişantaşı
A brand carefully built over the years, in the heart of Nişantaşı.
CHAPTER 01
BEGINNING
Our hairdressing journey began in Istanbul: Erol entered the profession in 2004, followed by Birol in 2005.
CHAPTER 02
MASTERY
Working at an international British hairdressing brand and studying global hair trends, we defined our signature cutting style.
CHAPTER 03
NİŞANTAŞI
As three brothers, we founded our own studio on Valikonağı Caddesi in Nişantaşı and opened our doors to our first guest.
CHAPTER 04
Today, our team of 30+ brings that same care to every cut.
CHAPTER 01 · BEGINNING
In our studio on Valikonağı Caddesi, we leave the judgement of the cut and colouring to that single moment when our guest rises from the chair and touches her hair in the mirror.
Erol Demir began his hair styling career in Istanbul. He spent the early years of the profession in front of salon mirrors, with scissors in hand. During this initial period in Istanbul, he reinforced the fundamentals of hair design through salon practice.
Following this period of work in Istanbul, he began working for an international British hairdressing brand. With the experience he gained there, he travelled from city to city to observe global hair trends firsthand. Throughout these journeys, he examined hair cultures and application methods across different geographies on site.
CHAPTER 03 · NİŞANTAŞI
Following Erol Demir, Birol Demir also entered the same profession.
We three brothers, Erol Demir, Birol Demir and Demirhan Demir, founded DMR Hair Studio together.
Today, all three of us work side by side in front of the mirrors.
THE DEMIR BROTHERS
The day I began to understand people while styling their hair, everything changed.
In our studio, we divide the hair styling process into three consecutive core steps. In the first step we listen, in the second step we understand, and in the third step we do. Bringing scissors and colour into play at this third step, we complete our specialist work across cutting, colouring, and balayage.
“Many thanks to Onur, who brought my hair to its best without damaging it. A wonderful place you can come to with confidence. Thank you for your skilled work!”
Eda İ.
